Welcoming a senior expert from the event industry onboard, Royal Jaarbeurs | VNU Group is excited to announce new leadership with a vision of boosting the VIV worldwide portfolio

Birgit Horn (49) has been appointed as the new Managing Director of VIV worldwide. Based in the head office in Utrecht, Mrs. Horn will officially start on August 1, 2022. She will contribute to enlarge the VIV worldwide network on all measures with regards to exhibitors, visitors and partner development and also further strengthen the worldwide reach of the VIV show portfolio.

Horn has a vast experience of 25 years working in the exhibition industry. She has worked in different leadership positions with Messe Düsseldorf GmbH, a key player in the sector. As Director, Horn was recently responsible for two world leading trade shows with global reach counting a base of around 3.200 exhibitors. In her tenure she has developed new trade fair and conference formats, expending industry segments in Germany, India as well as in Turkey.

As the new Managing Director of VIV worldwide, Brigit Horn will succeed Heiko M. Stutzinger, who recently became COO of Royal Jaarbeurs | VNU Group. “We are thrilled to have Birgit on board. Her focus on industry developments by building strong connections through clear customer-driven event concepts will help VIV worldwide to continue its legacy in the sector.” affirms Heiko M. Stutzinger, COO Jaarbeurs.

Sharing the sentiment, Horn adds, “I am very excited to join the VNU Group and looking forward to inspiring the whole team in reaching for the best possible services to supply top-quality events. At the same time, I am ready and keen to dive into the world of AgriFood and animal protein production, meet our existing partners and expand the VIV worldwide network in the Feed to Food industry.”

In her new role, Horn will be responsible for the entire VIV worldwide portfolio, which is spread across the globe – Asia, Europe, and the MEA region, and consists of VIV trade exhibitions, VIV Connect and the VIV trade forums. She will report to the Group COO Heiko M. Stutzinger.

To stay tuned for the latest news and developments, please follow VIV worldwide and VNU Europe on LinkedIn.

End of Press Release

Press contact | Ms. Elena Geremia, Senior Marcom Manager at VIV worldwide,

About VIV worldwide | VIV worldwide is the business network linking professionals from Feed to Food, offering boundless opportunities to the animal protein supply chain players. VIV worldwide developed with dedication a network through 40 years of experience and interactions with the industry, making it the leading platform for some of the most promising markets of the world. Visit WWW.VIV.NET/EVENTS.

About VNU Group | VNU Group is a globally operating exhibition company with offices in Utrecht, Shanghai and Bangkok, and consolidates the international exhibition business of Royal Dutch Jaarbeurs. The Group is divided into three separate and distinct companies – VNU Europe, VNU Asia and VNU Asia Pacific – which closely cooperate across borders. For its international exhibition and conference business, Jaarbeurs has formed strategic Joint Ventures with influential partners in China and South East Asia.

VIV worldwide takes off with a fresh look

The Feed to Food network is back to business, with a “facelift” to its branding

The VIV mission to link professionals from Feed to Food continues and evolves, surely looking at the future. In the midst of these very dynamic and challenging times, the VIV organization takes the opportunity to improve its communication scheme. Looking at the encouraging news from the world with business being restored and country borders being gradually reopened after months of uncertainty, VIV is giving its branding and design a compelling new look.

VIV worldwide portfolio, unfolded
Much has happened within the VIV portfolio and organization in the recent years: events grew in size; market shares shifted amongst world regions, new territories were explored, more initiatives were launched and new partnerships have been established.

“During the pandemic peak period, we took the time to consolidate our existing brand architecture” says Heiko M. Stutzinger, Director of VIV worldwide. “The VIV worldwide mission is strongly intertwined with our client’s business development. Introducing this new look, our goal is to provide a clear picture of where we are and where we are heading to. We want to offer to all our stakeholders a straightforward message of what VIV worldwide exactly represents. At the same time, we make sure we keep consistent with the well-known VIV identity” explains Stutzinger.

Core identity and platforms empowerment
VIV worldwide will keep its core identity. On the other hand, the re-branding envisions an empowerment of each single platform by providing them with unique and characteristic visual features that make each show easily recognizable. The VIV network consists of hub events and international events. In a very complex business environment, VIV aims at providing a clear and attractive design.

“That’s how the VIV MEA logo shapes out from the hosting city skyline; the VIV Europe visual generates from the power of a “Dutch” wind turbine; VIV Asia logo affirms the show’s prestige standing tall with its Asiatic-style stupa; VIV Turkey identifies via an unmistakable Maiden’s Tower; VIV Qingdao logo remarks its solid presence in China via a dynamic version of the Great Wall. Likewise, the lotus national flower defines the ILDEX Vietnam logo identity; while ILDEX Indonesia is represented by the Borobudur national landmark. Poultry Africa logo keeps its focus on the specie element bringing within its new brand-scheme the already established feather chicken visual” says Elena Geremia, Senior MarCom manager of VIV worldwide.

The VIV Online platform maintains its role as a year-long connection between the show dates and regions, and the logo says exactly this: VIV Online is there for the industry 24/7, non-stop.

Finally, all visuals share a common and unique feature: the VIV “diamond” frame-shape, highlighting the ties that each show and platform constitute within a complete and inter-connected VIV portfolio and Feed to Food network.


Continuous improvement in a changing world
New ways of doing business are developing constantly, not only fueled by Covid-19 challenges, within the exhibition and animal protein production industry. In a time of changes, VIV works and focuses on continuous improvement.

Find more on the new VIV worldwide brochure, and see you at the next VIV appointment.

Click HERE for visuals download.

VIV MEA postponed to 2021

The international event VIV MEA which was planned in Abu Dhabi for August 31–2 September 2020 is postponed to 23–25 November 2021.

COVID-19 is disrupting the business around the world much longer than predicted. While there is uncertainty about the re-activation of international travel, there is also concern about the general health.

Postponing the event to November 2021 is the most responsible decision to take. The postponement allows the organizer to deliver – together with all parties involved – the mission to stage strong, high value-adding events for and with the industry.

In November 2021, the 3rd edition of VIV MEA will take place in Abu Dhabi, U.A.E., again at the ADNEC facilities. This much awaited event will finally offer the opportunity to connect the Middle East and Africa markets with the top suppliers from the world, from Feed to Food.

Meanwhile, all industry professionals are invited to connect with the VIV worldwide network on VIV Online 24/7, WWW.VIV.NET.

The organizer looks forward to seeing you at VIV MEA 2021.

VIV MEA is the third hub within the VIV series of exhibitions. The event is truly an inter-regional platform. Strongly driven by business, VIV MEA boosts trade opportunities in dairy, fish, poultry & eggs, cattle, calves, goat, and camels related productions and has a proven track record of 2 editions. Visit

About VIV worldwide
VIV worldwide is the business network linking professionals from Feed to Food. The combination of VIV trade shows, VIV Online 24/7 and VIV trade forums shapes a unique platform that offers boundless opportunities to the animal protein supply chain players. VIV worldwide developed with dedication a network through 40 years of experience and interactions with the industry, becoming today the leading platform in and for some of the most promising markets of the world. Visit WWW.VIV.NET.

Press contacts
For more information:
Ms. Elena Geremia, (Manager branding & campaigns VIV worldwide)


Download press release as Word file.