VNU Group is a globally operating exhibition company with offices in Utrecht, Shanghai and Bangkok, and consolidates the international exhibition business of Royal Dutch Jaarbeurs. The Group is divided into three separate and distinct companies – VNU Europe, VNU Asia and VNU Asia Pacific – which closely cooperate across borders. For its international exhibition and conference business, Jaarbeurs has formed strategic Joint Ventures with influential partners in China and South East Asia.

VNU Europe is located in Utrecht, The Netherlands, within the extensive Jaarbeurs complex. The international team is wholly focused on the livestock sector, focusing on the organization of the worldwide VIV portfolio. VNU’s Utrecht team organizes shows in the Netherlands, the United Arab Emirates, China, Thailand, Turkey and Russia.

VNU Asia Pacific is located in Bangkok, Thailand at THE PARQ, an ultramodern office complex within walking distance of the 54,000 sqm event venue Queen Sirikit National Convention Center. In South East Asia, Jaarbeurs has formed a Joint Venture with TCC Group, a leading corporate conglomerate in the fast-growing region. VNU’s Bangkok team organizes events in all key exhibition markets of South East Asia.

VNU Asia is located in Shanghai, China, in the word-famous Nanjing Road. The company has been a leader of China’s exhibition industry for over two decades. In China, Jaarbeurs has formed a Joint Venture with Keylong Exhibitions. The company has more than 300 employees and organizes more than 90 exhibitions and conferences covering all major economic centers of China. 

Royal Dutch Jaarbeurs was founded in Utrecht in the Netherlands in 1916 with the goal to stimulate trade and industry and improve prosperity. Over one hundred years later, this ideal still lies at the foundation of the company. Jaarbeurs connects people brands, brands and markets and sets trade in motion. The company belongs to the top 20 exhibition management companies by revenue worldwide and recently announced a 300 million Euro investment into a new state-of-the-art exhibition and convention center, which will meet the highest technology and sustainability standards of the 21st century.

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