Messe Frankfurt and VNU Asia Pacific join forces to launch a new meat and food processing trade show for the South East Asian market

In a strategic expansion into the growing food technology sector, Messe Frankfurt New Era Business Media Ltd and VNU Asia Pacific, announce a partnership to jointly organise ‘Meat Pro Asia’, a new trade show dedicated to meat and food processing and catering to the ASEAN region. The show will take place on a biennial basis in co-location with VIV Asia – the no.1 international trade show from Feed to Food in Asia.

The inaugural edition will open its doors on 1012 March 2021 at IMPACT, Bangkok – Thailand.

 Commenting on the new event, Mr. Wolfgang Marzin, President and Chief Executive Officer of Messe Frankfurt Group, said: “Despite a challenging first half of the year, we continue to see the need to establish new trade fairs in emerging markets around the world. With an increasingly wealthy population of 600 million, the ASEAN region is an exciting prospect, with high potential for growth in sectors such as meat and food processing”.

“This new cooperation in Asia strengthens and completes – especially towards the downstream part of the supply chain – the already leading position of VNU in the Asian animal protein production business” commented Mr. Albert Arp, Group CEO of Royal Jaarbeurs / VNU Group. VNU Asia Pacific has an extensive track record in the Thai market with a rich portfolio of events for the AgriTech, Animal, Food, and other sectors, covering all of the key markets in South East Asia.

“Adding to an international network of events related to food processing technologies, Meat Pro Asia is Messe Frankfurt’s first venture in this sector in South East Asia” noted Mr. Stephan Buurma, Member of the Board of Management, Messe Frankfurt Group and Managing Director of the Asia regional head office. “We therefore see great potential to leverage our experience and sector expertise, including the resources of IFFA in Frankfurt, the world’s leading meat processing trade fair, for the benefit of the industry in South East Asia.”

Combining industry resources
“Working closely with Messe Frankfurt, we aim at attracting the top suppliers and buyers in the processing industry to Meat Pro Asia, establishing this exhibition as a top destination in the ASEAN region for meat processing and packaging equipment” said Mr. Heiko M. Stutzinger, Managing Director of VNU Asia Pacific and Director of VIV worldwide. “VIV Asia has witnessed a consistent growth during the recent editions of the food processing segment. By holding Meat Pro Asia alongside VIV Asia, and leveraging on the experience of Messe Frankfurt in this specific sector, we are going to provide the entire spectrum of food technology to trade buyers. We are confident that this new event will be a great success,” Stutzinger added.

Expressing equally positive sentiments, Mr. Stephan Buurma added: “With its extensive local ties, and sector experience, VNU is the perfect partner for this new venture. Set to become the only trade fair of its kind in the region, Meat Pro Asia will serve as the perfect launching pad to opportunities in the ASEAN market, which is widely recognised as one of the world’s most promising markets for food technology.”

A vibrant market
Expected to grow by 4.7% annually until 2023[1], the market for processed foods in ASEAN has been bolstered by the demands of a rising middle class.

More important contributors to the industry’s growth trajectory are government policies which aim to convert Thailand into one of the world’s top five food

exporters by 2036[2], thereby fostering a favourable trading and regulatory environment for Meat Pro Asia’s participants to benefit from when it opens its doors in March 2021.

Helping channel players from ASEAN and beyond gain access to the high potential market, Meat Pro Asia will focus exclusively on solutions that deliver meat from farm to table. This includes slaughtering, the full processing chain, packaging, labelling, cold chain logistics, quality control, hygiene, IoT and automation, waste water treatment and more. Visitors to the new show will include processing companies, food retailers, importers, exporters, wholesalers, manufacturers, agents, distributors and engineering firms.

Meat Pro Asia will be co-located with VIV Asia, gathering the entire supply chain under a single roof. VIV Asia is the leading biennial event for the protein production industry across a wide variety of animal species, including pigs, dairy, fish and shrimp, poultry broilers, cattle and calves. Held across 31,000 sqm, VIV Asia in 2019 attracted 1,245 exhibitors and over 45,000 international visitors from more than 120 countries.

Meat Pro Asia is organised by Messe Frankfurt New Era Business Media Ltd and VNU Asia Pacific. The inaugural edition will be held from 10-12 March 2021 at IMPACT, Bangkok. For more information, please e-mail and/or .


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Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With more than 2,600* employees at 30 locations, the company generates annual sales of around €733* million. We are one of the world’s leading trade show organisers responsible for world famous technology and production trade shows including IFFA, the leading international trade fair for processing, packaging and sales in the meat industry. IFFA is held every three years in Frankfurt, Germany. The next edition will be held from 14-19 May 2022. More details are available at More information on the global food technology portfolio of Messe Frankfurt is available at For more information of Messe Frankfurt, please visit:

* preliminary figures 2019


VNU Asia Pacific is part of the VNU Group, a globally operating exhibition company with offices in Utrecht, Shanghai and Bangkok, and consolidates the international exhibition business of Royal Dutch Jaarbeurs. In South East Asia, Jaarbeurs has formed a Joint Venture with TCC Assets, a leading corporate conglomerate in the fast-growing region. From its business hub in Bangkok, VNU Asia Pacific covers all key exhibition markets in South East Asia. The company’s constantly evolving show portfolio includes brands from the AgriTech, Animal Husbandry, Animal Companion, Food, Life Sciences and Biotechnology industries. For more information, please visit

[1] ‘$1.15 Billion Southeast Asia Food Processing Equipment Market 2018-2023 – Increasing Consumer Demand for Processed Food’, Business Insider, – Retrieved, 18 June 2020

[2] Thailand: Food Industry’, Thailand Board of Investment, – Retrieved, 17 June 2020

Thailand eases third phase of lockdown from June 1, 2020

VNU Asia Pacific ready to restart ASEAN’s economy through its exhibition platforms

 2nd June 2020 – Bangkok: On June 1st, Thai Government announced the third phase easing of Covid-19 lockdown measures which also gives the green light to convention and exhibition centers. The Thai cabinet resolved to extend the enforcement of the emergency decree for one month, effective from June 1 until June 30, 2020 to ensure that the COVID-19 situation is under control and a potential second-wave infection can be prevented. However, the third phase is allowing more economic and social activities to operate under strict health and public safety rules and regulations. This includes the reopening of convention and exhibition centers for business with space usage not exceeding 20,000 sqm gross space. This marks a very good sign for the exhibition industry to start rebuilding the economy again after the crisis situation.

VNU Asia Pacific, announces readiness to organize exhibitions in order to stimulate the economy in a variety of industries, including the pet industry, the agricultural and horticultural technology industry, the science and biology laboratory technology as well as livestock business. Also, the company has made significant progress in the preparation of its large-scale shows that will happen in the first quarter of 2021.

Heiko M. Stutzinger, Managing Director of VNU Asia Pacific, comments: “During the lockdown period in Thailand and around the world, although many trade shows had to be postponed, the VNU teams in Thailand, China and the Netherlands have been working very focused on the development and preparation of the events that are going to take place in Q4 2020 as well as 2021. In addition, we are working on digital and online platforms in order to enhance our customer’s ROI. We believe that the 3rd phase of easement is a strong sign that our exhibitions both in Thailand and Vietnam at the end of this year will be organized.”

Major exhibitions of VNU Asia Pacific will take place from October onwards: Pet Fair Southeast Asia 2020 (the international trade show for the pet business), as well as AGRITECHNICA ASIA and Horti ASIA 2020 (Agricultural Machinery and Horticultural trade fairs) will simultaneously be organized 14-16 October 2020 at BITEC in Bangkok.

During October 28-30 2020, Thailand LAB INTERNATIONAL and BIO Asia Pacific 2020 (the trade show for LAB equipment, Life Sciences and Biotechnology) will take place at BITEC.

ILDEX Vietnam 2020 (the trade exhibition for livestock and aquaculture business) will be held between 9-11 December 2020 at the Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City, Vietnam.

Moreover, VNU is gearing up for its mega exhibitions taking place in 2021: VIV Asia 2021 (Asia’s largest exhibition on  livestock from Feed to Food business), together with the new launch of  ‘Free From Food Asia 2021’ (the exhibition for free from, alternative and healthy food industry), will be held between 10-12 March 2021 at IMPACT.

All shows will run under strict preventative measures, supervised by the Thai Ministry of Public Health.

More information
For more details about the VNU Asia Pacific’s event calendar, please visit:

For more information or if interested in exhibiting with VNU, please call +662-111-6611 or e-mail:

Communications, please contact
Mrs. Saengtip Techapatiphandee,, Tel. +662-111-6611 Ext. 330



VNU Asia Pacific is part of the VNU Group, a globally operating exhibition company with offices in Utrecht, Shanghai and Bangkok, and consolidates the international exhibition business of Royal Dutch Jaarbeurs. In South East Asia, Jaarbeurs has formed a Joint Venture with TCC Assets, a leading corporate conglomerate in the fast-growing region. From its business hub in Bangkok, VNU Asia Pacific covers all key exhibition markets in South East Asia. The company’s constantly evolving show portfolio includes brands from the AgriTech, Animal Husbandry, Animal Companion, Food, Life Sciences and Biotechnology industries.

The Royal Dutch Jaarbeurs belongs to the top 20 exhibition organizers by revenue worldwide and operates a 100.000 square meter exhibition center in the city of Utrecht, in the Netherlands. VNU Asia Pacific’s Thai shareholder, TCC Assets, belongs to South East Asia’s most recognized corporations. The portfolio of TCC Assets includes real estate development, hospitality services, as well as engineering and lifestyle services. Within its corporate structure, the company operates the Queen Sirikit National Convention Center (QSNCC), an ultramodern 280,000 square meters convention center in the heart of South East Asia’s MICE capital Bangkok.




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VIV MEA postponed to 2021

The international event VIV MEA which was planned in Abu Dhabi for August 31–2 September 2020 is postponed to 23–25 November 2021.

COVID-19 is disrupting the business around the world much longer than predicted. While there is uncertainty about the re-activation of international travel, there is also concern about the general health.

Postponing the event to November 2021 is the most responsible decision to take. The postponement allows the organizer to deliver – together with all parties involved – the mission to stage strong, high value-adding events for and with the industry.

In November 2021, the 3rd edition of VIV MEA will take place in Abu Dhabi, U.A.E., again at the ADNEC facilities. This much awaited event will finally offer the opportunity to connect the Middle East and Africa markets with the top suppliers from the world, from Feed to Food.

Meanwhile, all industry professionals are invited to connect with the VIV worldwide network on VIV Online 24/7, WWW.VIV.NET.

The organizer looks forward to seeing you at VIV MEA 2021.

VIV MEA is the third hub within the VIV series of exhibitions. The event is truly an inter-regional platform. Strongly driven by business, VIV MEA boosts trade opportunities in dairy, fish, poultry & eggs, cattle, calves, goat, and camels related productions and has a proven track record of 2 editions. Visit

About VIV worldwide
VIV worldwide is the business network linking professionals from Feed to Food. The combination of VIV trade shows, VIV Online 24/7 and VIV trade forums shapes a unique platform that offers boundless opportunities to the animal protein supply chain players. VIV worldwide developed with dedication a network through 40 years of experience and interactions with the industry, becoming today the leading platform in and for some of the most promising markets of the world. Visit WWW.VIV.NET.

Press contacts
For more information:
Ms. Elena Geremia, (Manager branding & campaigns VIV worldwide)


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Good results for Jaarbeurs in 2019

Jaarbeurs looks back on a good 2019. In line with the trend of past years, Jaarbeurs has improved its results considerably. Close collaboration with customers, other important stakeholders and the efforts of its employees resulted in an increase in turnover of 13% to € 141 million (2018: € 124 million) and a net result of € 12.4 million (2018: € 7.6 million).

Tightened strategy
The “house in order” strategy launched in 2016 has ensured a solid financial position and good resilience. In 2019 Jaarbeurs also tightened its strategy for the coming years. In addition to the customer focus, the organization will focus more on (technological) innovation, data drive and sustainability.

The master plan ‘De Nieuwe Jaarbeurs ‘ (the New Jaarbeurs) was presented in December 2019.

Annual report 2019
The 2019 annual report can be found on

ILDEX Vietnam 2020 to be rescheduled