FarmFit, the must attend event for European young entrepreneurs in the Agri-food market is coming

The new highly interactive & inspiring platform for tomorrow’s change-makers

FarmFit is the short name for the “Farm & Food Innovations and Technology” event and community. A new, unconventional platform coming live at the end of 2021 in Germany. This concept is the response to a need for connection between young farmers, food-professionals and representatives from the Agri-food sector including innovators, investors, know-how providers, policy-makers and others. FarmFit is the meeting place for the open-minded change-makers from across Europe who are building their (economic) sustainable business based on technology, digitalisation, transparency and environmental connection.

The Agri-food system calls for change
Population growth, digitalisation, food security, increasing production costs, climate change, the Farm2Fork strategy, but also consumer driven trends such as health and well-being, and new technologies like CRISPER/Cas, Clean Meat, AI and robotics. These are only some of the elements that will shape the complex agri-business of the future.

When well-educated young entrepreneurs make agri-business their carrier path, the traditional way of running a farm or a food company is hardly their idea to success. Young front-runners know that they must develop new production methods and build healthy business models to win the markets. While balancing productivity, environmental sustainability, capital investment and income, they also need to respond to the shifting consumer trends. Within such a rapidly evolving sector, collaboration and integrative solutions are crucial for entrepreneurs to understand how to choose winning strategies and make the right investment decisions.

FarmFit’s mission is to serve as the forum where young European makers exchange ideas and discuss cutting-edge technology and innovations with the aim of breaking through the challenges and becoming more successful by gaining and sharing knowledge.

Top 1,000 European Agri-food leaders       
Within the Agri-food community the young entrepreneurial producers and processors are the core group for which the event and its network will be most beneficial. FarmFit calls out to farmers and food professionals who recognize the value of knowledge sharing and connections across the supply-chain.

“A Millennial from Denmark operating an innovative concept on transparency in the food chain. A tech-company from Germany with a cut-edge solution for precision livestock farming that improves animal welfare. A start-up of Generation Z from Benelux with a new technology that disrupts fresh-food delivery. A group of young winemakers pushing the boundaries of wine production. A post-graduate research team in France working on alternative-protein food trends in Europe. A biologist who set up an organic, sustainable dairy farm in Italy. These profiles apparently work in very specific industries, at various levels of the supply chain, with different operating issues to tackle and solve. The truth is that they are all essential innovators and forward-thinkers within the same food system. These are some examples of whom would fit best in the FarmFit concept” explains Heiko M. Stutzinger, Managing Director of VNU Asia Pacific and Director VNU Europe.

In essence, FarmFit is conceived for the top 1,000 leaders of tomorrow’s agri-business. The event and its network will give an incredible boost to both their single operations and the food system upgrade.

The event format that didn’t exist  
FarmFit will introduce the community to a new, interactive and inspiring setting that puts the next generation of farmers and food professionals at the centre of the scope and integrates serious content and innovations with entertainment.

Over 300 content sessions, including thematic and interactive meetings, speaker corners, campfires, jam sessions, and more. A combination of small, medium and large sessions, with plenty of in­formal meetings to exchange ideas and information will generate a powerful interaction among participants.

The mode­ration will be facilitated by key representatives of the farm & food community, who will help shape the discussion digitally and onsite in a dynamic setting and buzzing atmosphere.

For the 2-day live program in Germany, the venue, which will be disclosed in 2021, will play a key role in driving the interactions to the maximum and enable the flow of bold ideas.

“We are working on a truly pragmatic platform where young business people are inspired to share visions, plans, best practices, but also failures. We are addressing those kinds of personalities who are willing to play a role in the discussions, and be part of the event, instead of simply consuming its contents.” said Zhenja Antochin, VNU Europe Senior Project Manager.

Enthusiastic Partners
FarmFit is organized by VNU Europe, a professional event organization with a proven track record in global Agri-food business for over 40 years. VNU Europe is part of the Royal Dutch Jaarbeurs, established in 1907. The project is supported by top notch European associations and communities who embraced the FarmFit concept from the start and will be active players in the journey. The FarmFit launch partners are: the European Council of Young Farmers (CEJA), the Young Professionals for Agricultural Development (YPARD Europe), the Rural Youth Europe (RYEurope), Nuffield International Farming Scholars, Smart Agri Hubs, Internet of Food & Farm (IoF2020), Familienbetriebe Land und Forst, International Agri-Food Network (IAFN), Global Dairy Farmers (GDF), the Oxford Farming Conference (OFC), and the Nederlands Agrarisch Jongeren Kontakt (NAJK).

How to join the FarmFit discussion
The FarmFit adventure has just started. The organizer offers multiple solutions to get involved in the community. Key profiles and associations can apply to become event ambassadors or partners.

The official website will keep the network “fit” from now till the live event by the end of 2021, with contents, stories and news. Engage in the discussion #LetsFarmFit

Download press release in Word
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Download FarmFit logo

Notes for the editor

Press contact: Ms. Elena Geremia, Senior MarCom Manager FarmFit,
For the event logo download, please click here.

About VNU Europe
VNU Europe is a subsidiary company of Royal Dutch Jaarbeurs with its base in Utrecht, at the heart of the Netherlands and only 30 minutes from Amsterdam. The VNU Europe office is located within the extensive Jaarbeurs complex. The international team of VNU Europe is wholly focused on the Feed to Food sector. For more information, visit


Flagship and leading international events secured for Q3/Q4 next year

Due to the COVID-19 pandemic, travel restrictions, and ongoing worldwide uncertainty, VNU Group modifies its show calendar to secure successful inter-regional exhibitions during the second half of 2021.

The schedule modifications will result in the postponement of six leading events in the agribusiness sectors, which are organized by VNU Asia Pacific, VNU Europe, and partners. The events were originally planned to take place in the upcoming months in Southeast Asia.

“Our exhibitions mobilize and connect cross-regional markets. High-quality visitors from several economies is the client expectation for these shows. This is especially true with VIV Asia, our flagship event for the Feed to Food portfolio and the leading platform of its kind throughout the entire Asia-Pacific region” said Heiko M. Stutzinger, Managing Director of VNU Asia Pacific and Director VIV worldwide/VNU Europe.

“After consultation with our esteemed co-organizing partners, exhibitors, and respective venues, we have decided to take action in advance and postpone VIV Asia, Meat Pro Asia, Free From Food Asia, ILDEX Vietnam, ILDEX Indonesia and Aquatica Asia until the second half of 2021” announced Stutzinger.

VIV Asia and co-located events postponed until September 2021

VIV Asia and the newly co-located events, Meat Pro Asia and Free from Food Asia, were originally planned for March and are now scheduled to take place on September 22-24, 2021 at IMPACT, Bangkok, Thailand.

“Global travel restrictions have remained and Thailand continues to enforce a mandatory 14-day quarantine for all visitors entering the country. Our local office in Bangkok is monitoring the cautious measures that the Thai government is taking due to concern of a second COVID-19 wave, as witnessed in other countries” stated Panadda Kongma, Director of VNU Asia Pacific.

“VIV Asia alone attracts more than 50,000 professionals with 70% of participants visiting from outside of Thailand. Vaccines seem to be stagnant in the trail stage throughout multiple countries and are not likely to be broadly distributed until early 2021, thus limiting the ability for many companies to plan for business trips. As organizers, we believe that a high-quality show with an expected number of international buyers can come to fruition by postponing the shows until September 2021” explains Zhenja Antochin, Senior Project Manager of VNU Europe.

VIV Asia 2021 is scheduled to take place at the same exhibition halls (Challenger 1, 2, and 3) as previously planned for March. Additionally, Meat Pro Asia is confirmed to take place at Challenger 1 and Free from Food Asia at Hall 4.

ILDEX Vietnam postponed until July 2021 | ILDEX Indonesia and co-located event postponed until november 2021 

To facilitate good attendance for the Asian agri-business shows planned in 2021, VNU Asia Pacific and partners have also decided to reserve new dates for ILDEX Vietnam, ILDEX Indonesia and Aquatica Asia.

ILDEX Vietnam will now take place from July 21-23, 2021 at SECC (Saigon Exhibition and Convention Center), Ho Chi Minh City, Vietnam. Following in Q4, both ILDEX Indonesia and Aquatica Asia shows will take place from November 24-26, 2021 at ICE (Indonesia Convention Exhibition), Jakarta, Indonesia.

Clear directions and smart preparation

The adjusted show calendar allows for adequate preparation for all concerned stakeholders. VNU is determined to deliver high-quality shows without compromising the inter-regional nature of the events.


End of Press release

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Download press release in PDF (EN)
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  • Elena Geremia, Senior Marcom Manager of VIV worldwide,
  • Saengtip Techapatiphandee, Assistant Marcom Manager of VNU Asia Pacific,



Meat and Poultry Industry Russia 2021 May 25-27, 2021 Crocus Expo, Moscow, Russia
VIV Turkey 2021 June 10-12, 2021 Istanbul Expo Centre, Istanbul, Turkey
ILDEX Vietnam 2021 *July 21-23, 2021 SECC, Ho Chi Minh City, Vietnam
Poultry Africa 2021 September 1-2, 2021 Kigali Convention Centre, Kigali, Rwanda
VIV Qingdao 2021 September 15-17, 2021 Qingdao Cosmopolitan Exposition, Qingdao, China
VIV Asia 2021 *September 22-24, 2021 IMPACT, Bangkok, Thailand
Meat Pro Asia 2021 *September 22-24, 2021 IMPACT, Bangkok, Thailand
Free From Food Asia 2021 *September 22-24, 2021 IMPACT, Bangkok, Thailand
VIV MEA 2021 November 22-24, 2021 ADNEC, Abu Dhabi, U.A.E
ILDEX Indonesia 2021 *November 24-26, 2021 ICE, Jakarta, Indonesia
Aquatica Asia 2021 *November 24-26, 2021 ICE, Jakarta, Indonesia
VICTAM and Animal Health and Nutrition Asia 2022 January 18-20, 2022 BITEC, Bangkok, Thailand
VIV Europe 2022 May 31-2 June, 2022 Jaarbeurs, Utrecht, The Netherlands

 * New dates


About VNU Group
VNU Group is a globally operating exhibition company with offices in Utrecht (VNU Europe), Shanghai (VNU Asia), and Bangkok (VNU Asia Pacific). VNU Group is part of the Royal Dutch Jaarbeurs and represents its international exhibition business outside of the Netherlands. Each VNU office runs a portfolio of exhibition and conference brands with professional expertise on specific markets and industries. The Agri-food exhibition portfolio is a core business in all three VNU regional offices. Other VNU Group main event sectors include Tech, Lifestyle, Construction, Lifesciences and Biotech, and more.

About VNU Asia Pacific
VNU Asia Pacific is part of the VNU Group. In Southeast Asia, Jaarbeurs has formed a Joint Venture with TCC Assets, a leading corporate conglomerate in the fast-growing region. From its business hub in Bangkok, VNU Asia Pacific covers all key exhibition markets in Southeast Asia. VNU Asia Pacific has a constantly expanding portfolio including brands from the AgriTech, Animal Husbandry, Animal Companion, Food, Life Sciences and Biotechnology industries. For more information, visit

About VNU Europe
VNU Europe is a subsidiary company of Royal Dutch Jaarbeurs with its base in Utrecht, at the heart of the Netherlands and only 30 minutes from Amsterdam. The VNU Europe office is located within the extensive Jaarbeurs complex. The international team of VNU Europe is wholly focused on the livestock and Feed to Food sector and specialised on the VIV worldwide portfolio. For more information, visit